Wednesday, January 14, 2009

Toulmin Model

  • Claim - Wearing Armani cologne will allow a person to attract a good looking person of the opposite sex.
  • Data - The male in the billboard is embracing a very attractive female.
  • Warrant - Material possesions such as a nice shirt help to attract members of the opposite sex.
  • Backing - The purpose for cologne and perfume is to make a person more attractive to the opposite sex.
  • Grounds - At the very least the cologne will make a person smell better.
  • Rebuttle - Not all females like the smell of cologne.
  • Qualifiers -Cologne does not always help you to attract a female but using Armani will help to improve your odds.

1 comment:

  1. This breakdown is generally good, although the grounds and backing are off. The grounds should answer the question: "how do you know the data (is correct)?" The backing should answer the question: "why do you beleive the warrant is true?"

    So, the backing would tell us why someone would believe that material possessions help attract the opposite sex.

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